Art Director / Design Director / Creative Director

Portfolio link → http://antonryndya.com

Art Director with 10+ years in digital products, specializing in communication design, art direction, and design management. I build and lead multidisciplinary design teams that influence product strategy and bridge design and technology to strengthen digital products and develop strong brands. My expertise also includes 3D production, along with photo and video shoots, ensuring impactful visual communication. I have launched B2B and B2C products, shaped market positioning through design strategies and advertising campaigns, and created pitch presentations that secured investments.

My goal is to become a key, reliable force in building a strong digital brand, ensuring its recognition, differentiation, and long-term success.

Art Director

OHMYSYNT / B2B / SaaS / GEN AI

Nov 2022 - present — 2 years

• Built a strong design team of three key specialists (product designer, generalist designer, AI/3D designer-researcher).
• Developed branding, UX scenarios, and product design, planned the backlog, and launched the MVP in three months.
• Established a design review process across product development and marketing communications.
• Created a marketing strategy and packaging, attracting 10 major B2B clients (Pernod Ricard, Pepsico, AliExpress, etc.) within six months.
• Optimized content generation, reducing production costs by up to 80% for some clients.
• Streamlined design processes and implemented a flexible pre-sale material system, improving sales efficiency.

Art Director

Malivar / B2B / B2C / SaaS / Virtual Influencers

Aug 2019 - Dec 2022 — 3 years 5 months

• Built and led design teams for two tracks: virtual influencers (team of 3D generalists, sculptor, photographer/videographer) and a face-swap video service (product designer, outsourced motion designer).
• Developed Russia’s first virtual influencer, Aliona Pole, rebranded for TNT, created a virtual influencer for CGTN (China), and secured a content production contract.
• Streamlined photo and video production for in-house and client projects.
• Collaborated with top brands: TNT, Sberbank, Gazprombank, Yota, RBC, Mercedes Benz Fashion Week, AliExpress, Adidas, Nike, Puma, and CGTN. Achieved major media coverage in Vogue, Forbes, Inc., Buro, Adindex, AfishaDaily, Lenta.ru, and RB.
• Designed and launched multiple versions of a face-swap video service, earning third place on Product Hunt.
• Led user experience design, product reviews, and cross-team communication, ensuring smooth collaboration.

Education

500 Global

International venture fund and accelerator / Program graduate with the product OHMYSYNT.

2023, Tbilisi

Program

— Team interactions.

— Setting up marketing processes.

— Behavioral principles and patterns in UX/UI.

— Principles of funnel construction.

— Creating Customer Journey Maps (CJM).

— Principles and setup of the sales process.

— Presentation and refinement of sales pitch decks.

— Fundamentals of public speaking.

— Experience exchange with international mentors from various fields.

SBER 500

International IT accelerator / Program graduate with the product Malivar.

2019, Moscow

North Caucasus Social Institute

Specialist in Advertising, Faculty of Social Psychology

Sep 2000 - May 2005

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia

Industry knowledge Communication Design Product Design Art Direction Design Management Brand Design UX UI Interaction Design Motion Design GEN AI 3D Copywriting

Tools Figma, Adobe, Keynote, Midjourney, Runway, Chat GPT, Magnific, Cinema4D, Notion, Jira, Clickup, Google Analytics, Amplitude, Ableton Live

Additional Skills Event organization / Photography / Videography / Music production

Languages English (B1)

Social antonryndya.com linkedin behance instagram

Achievements Investments from 500 Global $100 000 / 2023

9th place / Product of the Day Product Hunt / 2023

Investments from New Nordic Ventures $250 000 / 2022

Malivar revenue $623 000 / 2019 - 2022

Investments from IIDF $75 000 / 2021

3d place / Product of the Day Product Hunt / 2020

One of the accelerator winners and investments from SBER 500 $150 000 / 2019

Portfolio link → http://antonryndya.com

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia