Art Director

Portfolio link → http://antonryndya.com

Over 10 years of experience in digital products, focusing on communication design, building design teams, art direction, and design management. My superpower is quickly building trust with any team members.

With multidisciplinary experience, I aim to strengthen the integration of design and technology in major digital products and become a key player in creating and developing a strong brand.

Organized and oversaw the launch of digital products from the marketing and visual communication side (B2B, B2C).
Built and led design teams of up to ten specialists who influenced strategic decisions for product development. Worked closely with designers across various fields, from 3D and graphic design to product and motion design.
Developed design strategies for the positioning and differentiation of digital products in the market.
Designed effective pitch presentations, which contributed to securing investments.
Produced 3D production, as well as photo and video shoots.

Experience

Art Director

OHMYSYNT / B2B / SaaS

Nov 2022 - present — 2 years

In a short timeframe, I assembled a multidisciplinary design team of three key specialists: a product designer, a generalist designer, and an AI/3D designer-researcher.
Under my leadership, we developed the branding and name for the service, designed all user scenarios for the generative service, created the product design, and planned a backlog of tasks for several months ahead. From project initiation to MVP release — three months.
Conducted design reviews at all stages of product development and marketing communications, working closely with marketing, sales, and development teams.
As a result of my strategy for marketing packaging and communication design, we attracted ten major international B2B clients within six months (Pernod Ricard, Olmeca, Magazineluiza, Pepsico, Uzum, AliExpress, Ludus Game, Swordsman).
Proposed a plan to optimize the service for faster creation of basic generative assets for creatives and marketing content. These actions led to a reduction in content production costs for some clients by up to 80%.
Produced several key photo and video shoots to test initial product hypotheses.
Streamlined the development of pre-sale materials by implementing a flexible presentation builder.
Set up processes for the design team and optimized their collaboration with other specialists.
Advised founders in startup communities on design and marketing packaging. Conducted design reviews for pitch decks (90% of startups struggle with this). Rebranded one of the startups.
Built a community around the product and team by organizing a networking meetup to connect with decision-makers in international brands and warm introductions. This helped expand contacts in the AI, marketing, design, science, and media sectors.

Art Director

Malivar / B2B / SaaS

Aug 2019 - Dec 2022 — 3 years 5 months

Built design teams and led two tracks: developing virtual influencers for major brands (team of four 3D generalists, a sculptor and aphotographer / videographer); and developing a face-swap video service (team of a product designer and outsourced motion designer).
Track 01 / Under my leadership, we developed Russia’s first virtual influencer, Aliona Pole, rebranded the influencer’s appearance for Russia’s major entertainment channel TNT (upgraded the model to AAA quality), created a virtual influencer for China’s largest media group CGTN, and secured a content production contract.
Produced and set up an autonomous process for photo and video shoots for both in-house and client projects.
Collaborated with Russian and international brands, including TNT, Sberbank, Gazprombank, Yota, RBC, Mercedes Benz Fashion Week, Alena Akhmadullina, AliExpress, Adidas, Nike, Puma, and CGTN (China).
We achieved significant media coverage, with features in Vogue, Forbes, Inc., Buro, Adindex, AfishaDaily, Lenta.ru, and RB
Track 02 / Under my leadership, we designed several versions of a face-swap video service, earning third place on the international platform Product Hunt.
Led the development of user scenarios, conducted design reviews at all stages of product development and marketing communications.
Created the structure and design of pitch presentations, which secured investments from SBER and FRII for service development.
Established communication between all departments.
Mentored designers, supporting them in transitioning to new specializations.

Art Director

Riplemark Global Limited, LLC / «Speke» Mobile App

Mar 2017 - Mar 2019 — 2 years

Built a design team of two members for the project: an illustrator and a senior product designer for developing a mobile app for iOS/Android.
Established design processes and distributed workload among team members.
Facilitated communication between the design team and development.
Developed the app’s branding and rebranded the founder’s holding company.
Conducted product and communication design reviews at all stages of development.
Produced photo and video shoots with bloggers.
Mentored designers, supporting them in transitioning to new specializations.

Co-Founder / Art Director

Paladin Engineering / Digital Agency

Oct 2014 - Oct 2017 — 3 years

Formed a design team for developing web and mobile applications.
Designed interfaces and developed the design for corporate websites, applications, and complex technological products.
Developed branding for applications.
Conducted rebranding for large technology businesses.
Produced photo and video shoots.

Lead Designer

Soloway / Advertising platform

Oct 2012 - Oct 2014 — 2 years

Participated in the rebranding of the holding's products.
Redesigned the advertising dashboards for the holding's products.
Designed and developed landing page designs.
Developed visual styles for presentations by top management at major Russian and international conferences.
Established the holding's HR brand, including merchandise, office navigation, and event posters.

Graphic Designer

Group M / Typography

2011 - 2012 — 1 year

Developed the design for several tons of printed materials.
Gained foundational knowledge in prepress preparation, multipage layout, and invaluable skills in communicating with "difficult" clients

Education

500 Global

International venture fund and accelerator / Program graduate with the product OHMYSYNT.

2023, Tbilisi

Program

— Team interactions.

— Setting up marketing processes.

— Behavioral principles and patterns in UX/UI.

— Principles of funnel construction.

— Creating Customer Journey Maps (CJM).

— Principles and setup of the sales process.

— Presentation and refinement of sales pitch decks.

— Fundamentals of public speaking.

— Experience exchange with international mentors from various fields.

SBER 500

International IT accelerator / Program graduate with the product Malivar.

2019, Moscow

North Caucasus Social Institute

Specialist in Advertising, Faculty of Social Psychology

Sep 2000 - May 2005

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia

Industry knowledge Communication Design Product Design Art Direction Design Management Brand Design UX UI Interaction Design Motion Design GEN AI 3D Copywriting

Tools Figma, Adobe, Keynote, Midjourney, Runway, Chat GPT, Magnific, Cinema4D, Notion, Jira, Clickup, Google Analytics, Amplitude, Ableton Live

Additional Skills Event organization / Photography / Videography / Music production

Languages English (B1)

Social antonryndya.com linkedin behance instagram

Achievements Investments from 500 Global $100 000 / 2023

9th place / Product of the Day Product Hunt / 2023

Investments from New Nordic Ventures $250 000 / 2022

Malivar revenue $623 000 / 2019 - 2022

Investments from IIDF $75 000 / 2021

3d place / Product of the Day Product Hunt / 2020

One of the accelerator winners and investments from SBER 500 $150 000 / 2019

Portfolio

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia