Art Director / Design Director / Creative Director

Portfolio link → http://antonryndya.com

Art Director with over 14 years of experience in international and Russian companies. Successfully led projects at the intersection of design and marketing, including performance design, branding, and the launch of digital B2B and B2C products for global markets. Specialized in positioning, brand identity, design and communication strategies, and development of brand books. Extensive experience building and managing high-performing design teams (7+ people), establishing creative business processes from scratch.

Systematically scaled successful solutions based on A/B testing insights in collaboration with marketing teams. Led product and campaign launches from the design side, significantly increasing user engagement and conversion through high-quality UX/UI and content production (photo and video) for marketing. Created advertising campaign content. Highly skilled across all areas of design including 3D, photography, video production, and generative graphics. Focused on team development via KPIs and mentoring to ensure high-quality project execution.

Art Director

OHMYSYNT / B2B / SaaS / GEN AI

Nov 2022 - present — 2 years

• Assembled and organized the work of a cross-functional design team of 7 specialists: UI/UX designers, generalists, and AI/3D artists, covering 100% of project needs in-house without involving external agencies.
• Developed naming, brand identity, UX scenarios, and product interfaces, including personal dashboard, analytics system, and CRM integration. Created the visual concept of the brand with a focus on unique selling points and calls to action.
• Launched the MVP within 3 months — 10% ahead of the planned timeline.
• Developed and launched a communication and design strategy for entering international markets. As a result, attracted 10+ major B2B clients within 6 months, including Pepsico, Pernod Ricard, and AliExpress.
• Pre-sale and tender materials: implemented templates and a design system for presentations and proposals. This increased the response speed to client requests by 35% and improved the success rate of deals from 18% to 28%.
• Set up evaluation and career development processes for designers, conducted training and mentoring.
• Worked at the intersection of design, marketing, and sales, ensuring visual solutions aligned with performance metrics (engagement, CTR, retention). Participated in A/B testing of hypotheses — registration conversion increased by 22%.

Creative Director

Malivar / B2B / B2C / SaaS / Virtual Influencers

Aug 2019 - Dec 2022 — 3 years 5 months

• Led the development of a face-swapping service based on faceswap technology.
• Managed the creation of Russia’s first virtual influencer, Aliona Pole. Rebranded the virtual influencer for the TNT channel, Anna. Upgrading the model to AAA quality level.
• Headed the development of a virtual influencer for China’s largest media holding, CGTN (link), securing a content production contract.
• Produced and established an autonomous photo and video production workflow for both internal and client projects, ensuring a stable content pipeline.
• Directed the design of a video face-swapping service, incorporating principles of visual strategy and user behavior design. Result: 3rd place on the international platform Product Hunt.
• Led the design of user journeys and conducted design reviews at all stages of product and marketing communications.
• Developed the structure and design of high-converting pitch decks, which helped secure investment from Sberbank and IIDF.
• Built efficient cross-team communication and mentored designers.
• Formed and led two design teams: a 7-person production team (3D generalists, sculptor, photographer/videographer) and a second team including a product designer and outsourced motion designers.
• Collaborated with Russian and international brands: TNT, Sberbank, Gazprombank, Yota, RBC, Mercedes Benz Fashion Week, Alena Akhmadullina, AliExpress, Adidas, Nike, Puma, CGTN (China).
• Led projects that gained significant media recognition — featured in Vogue, Forbes, Inc., Buro, Adindex, AfishaDaily, Lenta.ru, and RBC.

Art Director

Riplemark Global Limited, LLC / «Speke» Mobile App

Mar 2017 - Mar 2019 — 2 years

• Formed and managed teams for mobile app development, covering the full cycle from UI/UX design to visual content and brand communication.
• Optimized navigation and simplified user flows, visually enhancing the unique selling propositions, which led to a high app conversion rate through design improvements.
• Established effective design processes: introduced sprints and regular design reviews, which enabled the team to consistently meet deadlines.
• Streamlined communication between design and development teams (iOS/Android), reducing the average handoff and implementation cycle from 10 to 5 days.
• Developed branding for the mobile app from scratch and carried out a full rebranding of the founder’s holding company, including corporate identity and visual system.
• Produced content shoots with influencers (photos, videos, stories), crafting a native visual image of the product for promotion across social media and app stores. The content was used in both communications and marketing.
• Conducted cross-functional design reviews at all stages of development up to the final UI and marketing materials, ensuring that visual solutions met both UX goals and brand standards.
• Acted as a mentor by helping an illustrator transition into a product designer role. The specialist successfully changed their field within 3 months and remained in the project in the new position, reducing the need to hire an additional team member.

Education

500 Global

International venture fund and accelerator / Program graduate with the product OHMYSYNT.

2023, Tbilisi

Program

— Team interactions.

— Setting up marketing processes.

— Behavioral principles and patterns in UX/UI.

— Principles of funnel construction.

— Creating Customer Journey Maps (CJM).

— Principles and setup of the sales process.

— Presentation and refinement of sales pitch decks.

— Fundamentals of public speaking.

— Experience exchange with international mentors from various fields.

SBER 500

International IT accelerator / Program graduate with the product Malivar.

2019, Moscow

North Caucasus Social Institute

Specialist in Advertising, Faculty of Social Psychology

Sep 2000 - May 2005

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia

Social antonryndya.com linkedin behance instagram

Industry knowledge Communication Design Product Design Art Direction Design Management Brand Design UX UI Interaction Design Motion Design GEN AI 3D Copywriting

Tools Figma, Adobe, Keynote, Midjourney, Runway, Chat GPT, Magnific, Cinema4D, Notion, Jira, Clickup, Google Analytics, Amplitude, Ableton Live

Additional Skills Event organization / Photography / Videography / Music production

Languages English (B1)

Achievements Investments from 500 Global $100 000 / 2023

9th place / Product of the Day Product Hunt / 2023

Investments from New Nordic Ventures $250 000 / 2022

Malivar revenue $623 000 / 2019 - 2022

Investments from IIDF $75 000 / 2021

3d place / Product of the Day Product Hunt / 2020

One of the accelerator winners and investments from SBER 500 $150 000 / 2019

Portfolio link → http://antonryndya.com

Get in touch Telegram: @antonryndya Whatsapp: +7 911 189 55 39 Phone: +374 55 733 837 Email: [email protected] Location: Yerevan, Armenia